SUGAR EDIT

Fashion Photography

1)   When is an image a Portrait? When is it a fashion photograph? Are the two the Same?

A portrait is more focused on the face and what the person emotions are whilst a fashion photo is focused on the clothes and the accessories not the actual person or their personality.

 

2) To what degree should an image manipulated to go into a fashion magazine?

The degree of manipulation should only be the background and the lighting or lighting affects. It should not be used to change a person features to make them look perfect because as it is tampering with that person identity. That person should be left alone, what we look like is what we look like and  no one should be able to change our  features. On the other side of the argument  fashion is all about the best look and food company's do edit there photo's .This makes the food look delicious and this is what fashion is doing but with people. Personally I think it is wrong as it is changing  human beings to look as good as possible and our looks should not be changed.

 

     

 

3) is there a clash between the creative and commercial side of fashion Photography? 

There is a clear clash between commercial and creative. creative wants fashion to be like art, they want the best photos and best looking dresses and accessories. The commercial do want the product to look great but they want it to appeal to there target audience. They choose what they think bests appeals to there target audience. The creative side do fight for there photos and dress to be either shown in the next magazine or the next dress design. Commercial win this battle as they have the power to say what goes or stays. The creative do try and reason with the commercial but in the end the commercial side  have the final say. So this proves that commercial does win the battle between commercial and creative.

    Portraiture

Diana Arbus
Walker Evans
Richard Avedon
Tony Viccaro
Larry Clarke


Portraiture is a type of photography which is used these days as id. For example passports and driving licences. In the past portraits where made for  rich and famous  people who could afford portraits during this time. The portraits shows only what the owner wants it to show. One of the photographers who took portraits was Tony Viccaro who took a secretive approach to taking portraits. He would wait until the celebrities would wait till they drop their mask. he would wait until they would not expect a picture to be taken of them. Once they dropped their mask he would use a decisive shot. This is a  shot that is not planned or created it is a natural and  it is at that moment. Tony used this to capture the true version of them and not a put on face as they would usually put on when they are in front of a camera. A way he would do this he would pretend the camera was not working and the celebrity would drop their mask and reveal their true face and identity. This was different as other photographers like Diana Arbus  they weren't as secret as Tony was they took photos of celebrities or rich people . to show them truthfully but they didn't use the decisive shot like Tony Viccaro did.

 

 

 

 

 

 

 

 

 

These are some examples of portraits from Tony Vaccaro and he used his decisive moment to capture this portraits and they show the person acting or posing he would make them drop their guard and take these sudden shots .